Google * Pixel Starlit Trail
Client
Google Pixel
My Role
Strategy Art Direction Branding
Collaborators
Rondey Todd Marmi Alatipi Rey Vargas
Date
2023
The idea turns into an execution with "Pixel Starlit Trail" - an enchanting interactive night walk exhibition. Instead of a static display, we invite guests to dive into the heart of the experience. Right at the entrance, attendees trade their everyday smartphones for the Google Pixel. This isn't just an exhibition—it's a journey. A journey of five mesmerizing installations, each inspired by and dedicated to a distinctive Pixel camera feature.
As guests traverse the trail, they're not just passive observers. Each installation presents a unique photography prompt, pushing attendees to experiment with the highlighted Pixel feature. This ensures they're actively using and understanding the camera's capabilities firsthand.
The trail doesn't just end at the last installation. Attendees are then ushered into the Pixel Creative Hub, a haven for creativity. Here, they download their trail-crafted memories and, guided by experts, refine their shots using the Google Pixel editing suite. The Pixel Starlit Trail transcends traditional feature displays. It intertwines them with each attendee's personal creative narrative. By the adventure's close, guests have not just interfaced with the Pixel's camera prowess but have linked the Google Pixel with the boundless creativity of the night. Because indeed, creativity never sleeps. The result? An indelibly personal and unforgettable Google Pixel experience.
