Mousse * Bar
Client
Mousse
My Role
· Brand Strategy · Branding · Social Media
Industry
Hospitality
Date
2023
The quest was to distill the essence of Moüsse—a blend of experimental daring and rooted tradition—into a memorable brand identity that speaks to both heart and palate. The starting point was the brand's name, 'Moüsse'—synonymous with a light, fluffy texture, and evoking feelings of delight. The design intent was to mirror this sensation across all branding elements.
The logo choice was a sophisticated serif typeface. This not only lent a touch of modernity but also retained a warmth and approachability—symbolic of the brand's dual commitment to avant-garde designs and homely comfort. Inspired by the meticulous craft that goes into each dessert, grids and geometric forms were incorporated, paying homage to Moüsse's artisanal precision.
The end result is a brand identity that perfectly encapsulates Moüsse Dessert Bar's. It’s an invitation to foodies: to experience a brand that seamlessly blends artistry with flavor, and tradition with innovation.
