Anecdote * Bar
Client
Anecdote
My Role
· Brand Strategy · Branding · Social Media
Industry
Hospitality
Date
2022
The challenge was to craft a brand identity for Anecdote that encapsulates its dual nature—a contemporary hub of gastronomic pleasures and a cozy corner of literary escapades. Understanding the essence of the Anecdote experience, the approach was to create a brand that feels both modern and nostalgic. The typewriter-inspired typography stands as a testament to the timeless charm of written words while projecting a contemporary flair.
Nestled against this, the primary neutral palette offers a serene and inviting canvas. Yet, to mirror the vibrancy of shared anecdotes and the bar's lively atmosphere, playful color splashes were woven into the brand's visual tapestry.
The crowning element was the incorporation of hand-drawn illustrations. This not only breathed life and personality into the brand but also captured the essence of human touch and connectivity, vital to the Anecdote experience. Each design element, from typography to color to illustration, narrates a story, inviting patrons into a world where every brunch is an anecdote waiting to unfold.
